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THE OUTCOMES

Achieving Goals

CORE EXPANSION

September 2017

With a foundation of quantitative and qualitative research, we drove brand equity from a pure play (waterproof) into a highly stylized, protective product to expand market share.  In a $300M business, the finance team projected 14% profit growth from the new products.

EXPANDING BRAND WITH NEW SAAS PRODUCT

2015

We helped Spireon, a $150M company, understand how their customers would trust the brand in a workforce management software product, and quickly launched this new SaaS category.  The product resulted from a strategic partnership and added to revenue streams from existing B2B commercial customers.

EXPANSION INTO PORTABLE PRODUCTS

2014

Strong end user relationships provided an opportunity to perform key research and expand a $20M business.  Establishing a key strategic (OEM) partnership, we successfully developed and launched a product to provide THE worlds largest retailer more efficiency in their distribution center operations.

EXECUTING ON IDEAS

2014

A $5M automation company had a patent that they couldn't bring to market because they were too small for the the multi-billion customers that were targeted for the concept.  We brought in the voice of the market, and found an innovative way for them to monetize the concept, and put them in a great position to support the founder's vision,

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